In the words of Wikipedia, “Normcore is an emerging cultural trend focusing on “coolness that opts into sameness.” Jeremy Lewis, the founder of Garmento calls Normcore “one facet of a growing anti-fashion sentiment.”
This fashion term, coined by NYC-based creative trend forecasting collective: K-hole, encompasses all that is casual, frumpy and basic to our wardrobes. It means dressing down, wearing the most casual of things and owning it.
This description from slate.com aptly decsribes NORMCORE.
Normcore is gray sweatpants pretending to be trousers. Normcore is a seen-better-days faun-colored golf knit. Normcore is an unlogo’d sneaker. Normcore is the opposite of wearing a pair of white patent-leather bejeweled Versace assless chaps. Normcore knows nothing of fluorescent-studded Louboutin sneakers. Normcore is safe. Normcore is same-y. Normcore is not brave or butch or swagger-y.
Here are three outfits embodying this trend. high waisted shorts- tibet mall, white crop top- chemistry flannel- shopper’s stop, sheer panel dress- commercial street, patent oxfords- catwalk hello kitty crop top- delias, body con skirt- rattrap, nike kicks, neon socks- bata